samarth-gtm-mcp

About

A production-ready Model Context Protocol (MCP) server for the Google Tag Manager API v2, built for Samarth Analytics.

Gives Claude Desktop, Cursor, Claude Code, and any MCP-compatible client full, guarded access to GTM — read workspace contents, create/update tags/triggers/variables, audit implementations, publish versions, and more.

New: browser portal with live QC audit. A white-label, browser-based customer experience lives in apps/portal/. Customers sign in with Google OAuth, pick a GTM account/container/workspace, and run a live, read-only QC audit. Publishes still require Samarth approval. See the portal README for OAuth setup; run with npm run portal:dev.

Once the package is on…

Excerpted from www.npmjs.com/package/samarth-gtm-mcp